Thursday, October 9, 2008

Time To Line Up (for a Wii)

NPR posted an article recently comparing the rise of recent videogame sales to the rise of movies during the Great Depression. In the pun-tacularly titled article "In Tough Economic Times, Video Games Console", writer Laura Sydell examines how during the Depression people started going to the movies more in order to find some cheap entertainment and forget their worries, and sees similarities to our modern times. While movie revenues continue to remain even, sales of videogames are up 43% from this time last year. She sees this in part as "getting more bang for your buck." Looks like more and more people would rather pay $50 for something that will keep them entertained for months rather than something that lasts just a few hours.

With Nintendo Wii's still flying off the shelves (I've yet to actually see one on a store shelf and they've been out for nearly two years now), combined with Nintendo's heavy marketing focus on families and the casual gamer, plus the rise of HDTVs, it looks like more Americans are deciding to stay in instead of going out. And with the Dow dropping another 679 points today, it may be that way for awhile.

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