Sunday, May 10, 2020

"Freedom '90": A "Super" "Model" Of Image Dismantling AKA Freedom '90, Quarantine '20

What the ... my God. How many sex change operations did George Michael end up having merely to make this one single video? Let's see .. he got himself a succession of nose jobs, grew a mole, even dyed his skin a couple of times ... the guy was truly sick. I know everyone's disturbed by Michael Jackson, but this is beyond the pale.

At any rate. I'm a sucker for artists who, at the peak of their popularity, just say, "Fuck it," and decide to alienate their audience. Because if it doesn't pay off at the time, it always seems to look good in retrospect. And hey, sometimes it even pays off at the time (see: Pepper, Sgt.). The easy thing to do is to simply keep giving the audience what they want - but are you giving yourself what you want? Ideally, an artist can do both, but, let's face it, a lot of people are stupid. They just want to blow a couple of hours on a Friday night watching Fast & Furious 23 or Rocky 48.676. Most people aren't looking for a challenge.

But with "Freedom '90," I think Georgie Boy managed to have his cake and eat it too. Here we have a single that was simultaneously a giant kiss-off to the entire record-buying public AND a zippy, latin-tinged uptempo hip-shaker that, lyrical claims to the contrary, pretty much gave the record-buying public exactly what they wanted. Merely reading the lyrics on the cold page, one might imagine this song as a ballad, but Georgios rides this "Sympathy for the Devil" groove for six-and-a-half minutes and sounds like he's having the time of his life doing it. (A few of my favorite musical details: the "I Saw Her Standing There"-style hand claps that pepper the vamp which follows the opening chorus; the rapid acoustic guitar strums that kick off each line of the verse; the piano glissando that powers the verse into the pre-chorus.) Against all odds, despite all the bitterness and self-hatred he's dishing out, the sprightliness of the music somehow reflects the "freedom" he's proclaiming in the lyrics. Yeah, go ahead, name me another top 10 hit from the early '90s that's anything like this one. I'll be waiting.

I'm going to go out on a limb here and suggest that, by the time of Listen Without Prejudice, Vol. 1, George Michael was recalling his Wham! years with, shall we say, a distinct lack of fondness. Personally, I'd rather have a Wham! marathon than, I dunno, a Sonic Youth marathon, but that's just me. Come on George, don't be so hard on yourself. But I suppose he was feeling the sting of artistic remorse. In the first verse of "Freedom '90," George prefaces this howl of conscience with a vulnerable plea:
I won't let you down
I will not give you up
Gotta have some faith in the sound
It's the one good thing that I've got
I won't let you down
So please don't give me up
'Cause I would really, really love to stick around, oh yeah
Translation: My new music ain't gonna sound like my old music, but you got to have faith-uh-faith-uh-faith-uh! Then the mea culpa commences:
Heaven knows I was just a young boy
Didn't know what I wanted to be
I was every little hungry schoolgirl's pride and joy
And I guess it was enough for me
To win the race, a prettier face
Brand new clothes and a big fat place
On your rock and roll T.V.
But today the way I play the game is not the same, no way
Think I'm gonna get myself happy
Well, I can certainly see why he wouldn't have found being "every little hungry schoolgirl's pride and joy" particularly fulfilling. Hi-Yo! But I digress. Have you ever had doubts about something you were doing, and yet ... you decided to keep doing it anyway? I've never had this happen to me personally, but I've had friends tell me what it's like. Wears you out, grinds you down, until one day you just can't take it anymore. And you know that switching gears is going to cost you, but you're willing to pay that price, because it's finally dawned on you that the cost of not switching gears might be higher. That's "Freedom '90":
I think there's something you should know
I think it's time I told you so
There's something deep inside of me
There's someone else I've got to be
Take back your picture in a frame
Take back your singing in the rain
I just hope you understand
Sometimes the clothes do not make the man
You can change, George! It's OK! I allow it! Jesus H. Christ. He's making Wham! sound like the Nazi Party. If so, this is the funkiest Nuremberg trial I've ever heard. And what's he got against Singin' in the Rain? Did Debbie Reynolds step on his foot in a restaurant or something? I think what he's trying to say is "I don't want to be your cheerfully saccharine song-and-dance man anymore," but no one associates George Michael with expertly-composed Gene Kelly routines. Lyric could've used a re-write, but I'll let it slide. Carry on:
All we have to do now
Is take these lies and make them true somehow
All we have to see
Is that I don't belong to you, and you don't belong to me yeah yeah

Freedom! (I won't let you down)
Freedom! (I will not give you up)
Freedom! (Gotta have some faith in the sound)
You've gotta give for what you take (It's the one good thing that I've got)
Freedom! (I won't let you down)
Freedom! (So please don't give me up)
Freedom! ('Cause I would really, really love to stick around)
You've gotta give for what you take
And so we come to the critical question of our age: what is freedom? Is freedom the ability to do whatever you want? The ability to live without regret? The ability to release whatever music is floating your boat without the record company complaining about it? The ability to ignore public health experts and take a trip to the nail salon in the middle of a pandemic? Sometimes I wonder if freedom is simply a seductive illusion and the reality is that we're all trapped inside the prison of ill-defined George Michael lyrics. The second verse deftly touches on the existence of Andrew Ridgeley without shedding any meaningful light on his actual role in Wham!:
Heaven knows we sure had some fun, boy
What a kick just a buddy and me
We had every big-shot good time band on the run, boy
We were living in a fantasy
We won the race, got out of the place
I went back home, got a brand new face
For the boys on MTV
But today the way I play the game has got to change, oh yeah
Now I'm gonna get myself happy
Andrew Ridgeley was living in a fantasy, all right - the fantasy that he was doing something valuable in Wham! Hi-Yo! Also, I'm getting this mental picture of the duo's "big-shot good time" peers such as Duran Duran, Tears for Fears, and The Smiths literally running away from Wham!, and I have to chuckle ever-so-slightly. At any rate, the song's bridge might be my favorite section (musically, I certainly dig the key change followed by wah-wah guitars shifting maniacally across the stereo spectrum), because here is where George's dueling impulses of self-loathing and self-acceptance really manage to duke it out:
Well it looks like the road to heaven
But it feels like the road to hell
When I knew which side my bread was buttered
I took the knife as well
Posing for another picture
Everybody's got to sell
But when you shake your ass
They notice fast
And some mistakes were build to last
That's what you get (That's what you get)
That's what you get (I say that's what you get)
That's what you get (for changing your mind)
That's what you get for changing your mind
That's what you get
That's what you get (And after all this time)
I just hope you understand
Sometimes the clothes do not make the man
He's not whining, he's not deflecting, he's not claiming that he was some sort of "victim" who was "taken advantage of" by the business. He chose this path! He's admitting that he was deliberately complicit in the creation of the image that he no longer wishes to perpetuate. To tear it all down is a massive pain in the ass, but, as he says, "that's what you get for changing your mind." He's cool with it. He's ready to deal with the blowback. How should we interpret the "I took the knife as well" line? Is he suggesting that the pain of making mindless '80s synth-pop was akin to the pain of being stabbed in the chest with a bread knife? Or is he suggesting that he took that bread knife in his hands and proceeded to stab his rivals with it on his way to the top? Jesus, who knew the Wham! experience was so violent?

In the end, one last round of the chorus grants George his true vocal freedom, as he lets rip in the fade-out with the kind of liberating ad libs that were the man's forte: "You got to give-uh-whatcha-give-uh-whatcha-give-uh-whatcha taaaayyyy-aaaayy-aaake ... yeah! You got to give-uh-whatcha-give-uh-whatcha-give ... may not be what you want from me, just the way it's got to be ... lose the face, now ... got the new, got the new ..." I'm fairly certain that not even Nelson Mandela, when his 27 years in captivity finally ended, sounded quite as pumped as George does right there.

So after a brief Google search, I found this article written shortly after George's death, from NPR's Linda Holmes, titled "The Individualism and Fist-Pumping of George Michael's 'Freedom '90'," and now that I've read it, I kind of wonder if I could have saved myself the effort of composing this blog post (but nah). To summarize Holmes's take: "Freedom '90 is not just an expression of individuality, but an expression of vulnerability and dependency as well ... and it also grooves like a motherfucker. Which is kind of what I said. Excerpts:
It begins with just the beat, then the bass and keyboards, and the first appearance of a chant that will recur over and over: "I will not let you down/I will not give you up." It's a song of independence, but its first declaration is of mutuality: a promise and a vow, a sort of "I offer" and "I want" rhythm. Then: "Gotta have some faith in the sound/it's the one good thing that I've got." So there's "faith" wordplay, and there's the idea that artists are not just in business, even when they're pop musicians. Again, while it's declaring independence, it's also admitting vulnerability: part of the reason to preserve your artistic and personal sense of self goes well beyond principle – you do it because to do otherwise can make you desperate and lonely. Then a shift: "I will not let you down/so please don't give me up/'cause I would really really love to stick around."

"Please don't give me up." Please. Very often, you find a song of independence – of freedom – steeped in a kind of "I don't need anybody and I don't care what anybody thinks" autonomous flippancy, structured like a kiss-off. This is the opposite...

When "Freedom '90" rolls into the chorus, it's with the same commitment to mutuality that showed up in the opening: "All we have to do now/is take these lies and make them true somehow." It would have been so easy for this song to be about his freedom, and to just say, "All I have to do now/is take these lies and make them true." But both the use of "we" and the trailing "somehow" – the latter is sung almost on a sigh – make it a song of commonality between a very famous pop star and the people who listen to him.
Yeah, what she said! What's powerful about the song is that George isn't just telling his audience to fuck off (although I kind of think he's doing that); rather, he's asking his audience to accept the "new" George. Indeed, many have read the song as the singer anticipating public reaction to a certain "secret" of his. Here's a quote on Wikipedia from an interview he gave in 2004: "By the end of the Faith tour I was so miserable because I absolutely knew that I was gay... I didn't suddenly want to come out. I wanted to do it with some kind of dignity. So I thought 'okay, you have to start deconstructing this whole image.' " Of course, being arrested by an undercover cop in a public restroom isn't exactly what I'd call "coming out with dignity," but hey, at least the sentiment was there.

And it looks like there was a semi-happy ending after all, because although it stalled at #28 in the UK (lord knows why), "Freedom '90" hit #8 in the US, and I actually remember hearing it a lot more on the radio than I heard "Praying for Time," even though that single hit #1, and basically, what I'm saying is, people loved the "new" George Michael just as much as the old one. Or rather, let me say that in the US, George may have won the battle but he lost the war, whereas in the UK, he lost the battle but won the war. Although his popularity never did wane in Britain, he only managed a few more hits in America after this one, and never did duplicate the success of the Faith era. Sure, George, you can have your "freedom" ... and take it back to Britain with you while you're at it.



OK, so, this video. Whenever my co-blogger Zrbo and I, in our younger years, got around to discussing the relatively overlooked works of the George Michael oeuvre, he would always express his admiration for "the awesome video for 'Freedom '90' with all the supermodels singing the lyrics!" Ironically, while I vividly recall seeing the "Praying for Time" video back in 1990 and finding it rather groundbreaking, although it seems like most people hardly mentioned that video in the years to follow, I have no recollection of seeing the "Freedom '90" video at the time, even though I've learned in retrospect that it was (and is) considered rather groundbreaking.

Here's the deal. Supermodels are generally not the types of celebrities I admire very much, although I'd probably date one if I could (on the other hand, who wants to deal with all that ego?). According to a slew of articles, the "Freedom '90" video "ushered in the era of the supermodel" or some nonsense like that. Am I supposed to ... celebrate this? Although I appreciate the way in which George Michael and David Fincher used the video to subvert viewers' expectations and to render explicit MTV's desire to turn every talented musician into a photogenic pin-up, part of me feels like the video has merely fed into our culture's obsession with superficial glamour while ostensibly attempting to critique it. Yeah, all right, I'm sounding like Professor Higglediggle here, but when half the comments underneath the video on YouTube are statements like "Linda, Christy, Naomi, Tatjana, Cindy all put the 'Super' into Supermodels. They don't make them like they used to!" and "When models were actually beautiful! Today....not so much," I just don't get it. These people rank supermodels the way I rank ... George Michael songs. But George Michael songs can be dark and intense and thoughtful; supermodels are just ... supermodels. Well, people love the video, and I can see why (here's an oral history from the New York Times if you'd like to learn more of the gritty backstory). But if it had featured, say, a series of skeletal gay men dying of AIDS lip-syncing "Freedom '90," now that would have had some real sting to it. Let's see what our fair professor has up his sleeve this time:
Failing to circumnavigate the overworked codes of communal empowerment, Michael avoids using his accumulated symbolic capital to (re)contextualize the repressed "other," instead appealing to the politics of substitution as style. His glottal cry of "freedom" never transcends the sententious dualism implicit in his assemblage of (homo)erotic formations, ignoring Foucault's analyses of sovereign and disciplinary power as formulated in Discipline and Punish. For the viewer, the "freedom" suggested by the reductive co-optation of the "supermodel construct" in the music video serves as a non-subjective reminder of that viewer's physical inferiority. Michael's attempt to "free" himself from his creative history only reinforces his subservient position ("To win the race, a prettier face") per the culture industry that birthed him.

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